
When I think about how I use my tablets the most, my usage falls into three main categories:
- reading (books with Kobo and magazines with Zinio)
- writing (blogging with WordPress and documents with Docs To Go)
- communicating (Twitter, Facebook, and Email)
Can the Kobo Vox cover these needs? I haven’t had a chance to get my hands on one yet, but I am betting the answer will be yes. Hopefully I will find a Kobo to test out at AndroidTO tomorrow or when I check again at Chapters on Thursday.
Apps
The Kobo Vox is built around reading, and obviously comes loaded with Kobo’s Android app. The app appears to be a special version, providing Kobo’s latest features Reading Life and Pulse for more interaction with your books and other readers. But going beyond Kobo’s own app, the company has partnered with my favourite magazine newstand Zinio. The Kobo Vox will come preloaded with Zinio’s Android app, ready for users to explore magazines and quickly subscribe to their favourites.
Since Kobo decided to build their tablet/eReader on top of the Android operating system, there is already a thriving app ecosystem for Kobo to tap into. Apps such as Email, Facebook, Twitter, and WordPress already exist for Android, so Kobo can simply pre-load these apps on the device to give users a full-featured solution.
While it looks like Kobo has not partnered with Google for access to the Google Market, the Kobo Vox will come with the GetJar app store. GetJar claims to have over 15,000 free apps available in it, which will ensure no shortage of apps for Kobo users. It remains to be seen if Kobo will follow Amazon and create its own app store, but I seriously doubt they would want to take on that distraction.
Hardware
The price point of Kobo’s tablet is a major part of what makes it so interesting: $200. To hit this low price, it looks like some corners were cut. The device lacks front and back facing cameras, so do not expect to video chat with this tablet. No on-board microphone, so you will not be making VOIP calls or recording audio. Limited storage space of 8Gbs, however it is expandable with a 32Gb MicroSD card. Limited memory of just 512Mb, which could make multitasking and peformance less graceful than on more equiped tablets.

Positioning
Kobo’s latest positioning seems to be around the idea of “openness” and “freedom”. Their new company tagline is “Read Freely” and the Kobo Vox gets its name from “vox populi, the voice of the people”.
In regard to eBooks and eReaders, this positioning can been seen as an oppositite approach to Amazon, Barnes and Noble, and Apple’s eReading services, which are all much less open than Kobo’s service. Kobo’s competitors are limited in terms of how you can access the content you buy (specific devices or apps only) and where you can buy (less international than Kobo).
Competing against such large players in the ecommerce world has put Kobo is a situation of intense competition. They can not beat Amazon on price, so the alternative has led them to differentiation. Kobo wants to come off as the nice, friendly, and open eBook provider, and paint their competition as controlling and restrictive.
This latest device is an interesting move by Kobo, I will be interested to watch how well it competes in the tablet and eReader markets.